MARKETING: It's Everyone's Job

This 60 minute webinar is designed to give professionals the power and perspective for benefiting from marketing efforts. Attendees will personally benefit but also project teams and the whole office location and company will benefit from each individual who attends this webinar.

Unfortunately, the word “marketing” often engenders negative reactions or connotations. In contrast, this one-hour webinar presents a positive, proactive, win-win-win approach to marketing, a model that all personnel in the private and public sectors can apply with tangible results. Participants receive a handout summarizing the webinar and it includes references to articles, books, e-newsletters, websites and other marketing self-study materials.

OBJECTIVES—AS A RESULT OF PARTICIPATING IN THIS WEBINAR YOU WILL BE ABLE TO:

• Improve awareness of marketing responsibilities and opportunities
• View marketing in a positive manner
• Distinguish between marketing and selling
• Enhance your marketing understanding and skills
• Prepare a personal marketing plan
• Understand why building relationships is more important than winning projects – and enhance your professional future
• Increase marketing return on investment

TOPICS:

• Your attitude toward marketing
• Financial necessity
• Catching vs. fishing
• Marketing is not a department
• A 3-part marketing model
• Results of marketing studies
• 14 marketing tips
• What works and what doesn't
• Resources for additional study

Pay one site (one computer) registration fee and an unlimited number of participants from your organization can attend at that site.

1.0 Professional Development Hour (1.0 PDH) for each verified attendee will be available as a Course Completion Certificate from Northern Illinois University.

Attendees will be invited to actively participate during this live and interactive on-line web seminar. Discussion is planned following the webinar for those who want to continue the session. Bring your questions to the webinar and present them to the instructor and other participants for exploring the best solution.

Instructor Bio
Stuart G. Walesh, Ph.D., P.E., Dist.M.ASCE, D.WRE is an independent consultant providing management, engineering, education/training, and marketing services. He has 40 years of engineering, education, and management experience in the government, private, and academic sectors. Stu has served as a project engineer and manager, department head, discipline manager, marketer, legal expert, professor, and dean of an engineering college.

Water resources engineering is Stu Walesh’s technical specialty. He led watershed planning, computer modeling, flood control, stormwater management, and floodplain management projects.

Stu authored or co-authored five books, including Managing and Leading: 52 Lessons Learned for Engineers and Urban Surface Water Management. He authored or co-authored many engineering and education publications and presentations and facilitated several hundred workshops, seminars, webinars, and meetings throughout the U.S. For the past decade, he has been active in the effort to reform the education and early experience of engineers. Stu has been recognized with awards from ASCE, ASEE, NSPE, and the University of Wisconsin.